Our Mission

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The cost of financial advice in Australia has surged from $2,510 in 2019 to $4,668 in 2025.[1]

With the cost of living continuing to rise, Australians are being forced to make tougher decisions about how to spend, save, and plan for the future.

Yet 16 million Australians are missing out on the financial guidance they need because they simply can't afford it.[2]

This is leading to significant financial stress, especially among Gen Z where 82% report feeling financially stressed.[3]

As a result, we're twice as likely as other generations to want to better manage our finances. Yet:

  • 39% of us feel overwhelmed by too much information[4]
  • 31% of us don't know who to trust[4]
  • 30% of us don't know where to start[4]

That's why we're building Pocket Adviser.

References

  1. 1 Adviser Ratings 2025 Australian Financial Advice Landscape Report
  2. 2 Adviser Voice - Advice confidence rebounds, but nearly 16 million Australians still miss out
  3. 3 ASIC - Gen Z more concerned about finances than any generation in Australia
  4. 4 ASIC Moneysmart Gen Z Financial Behaviours Report 2026

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